I started Neueleaf to work with people who care deeply about what they do
I Started Neueleaf for People Who Care Deeply
After years of working across in-house teams, studios and software development I am drawn to projects where the design was most needed yet the most neglected.
I've worked in-house, in studios, and in software development. I'm drawn to the projects where design was needed most and neglected most.
My background in User Experience design lends itself to starting with the people behind the work, what matters to them and what their audience should know about them.
My UX background means I start with the people behind the work.
I believe the best design conversations happen when both sides are genuinely curious. If you're building something that matters to you, it'll matter to me too.
If you're building something that matters to you, it'll matter to me too.
"Neue" is the German word for "new" — and a small nod to my background in graphic design and typography. The name came from the idea of starting again - but more thoughtfully this time.
"Neue" is German for "new", a nod to my graphic design background.
