Covers Builders.
A large-scale e-commerce redesign for one of the UK's established builders merchants.
A Large-Scale Ecommerce Redesign.
Covers Builders Merchants serves trade and retail customers across a wide product catalogue. The existing e-commerce experience had grown organically over years — functional in parts, frustrating in others, and inconsistent throughout.
Covers is one of the UK's established builders merchants, serving trade and retail across a wide catalogue. The old ecommerce experience had grown organically and was inconsistent throughout.
This was a design-only engagement: no build, just thorough, research-led UX and UI work. That meant understanding two distinct user types — trade professionals buying in volume and retail customers making considered one-off purchases — and designing an experience that genuinely served both.
The work covered the full e-commerce journey: homepage, category architecture, product pages, search, filtering, basket, and checkout. Every decision was grounded in user research and validated against conversion principles.
The Work
A look at the thinking, decisions, and craft behind the project — from early direction to final build.
The thinking and the decisions behind the project.
Design
Typography, colour, and layout working together — nothing arbitrary, everything earned.
Typography, colour and layout working together. Nothing arbitrary, everything earned.
